SEG Managing Director Ken Bender is to be a featured speaker at the April 30th, 2009 “How to Build Value Today and Exit Successfully Tomorrow: A Survival/Prosperity Guide for Software Entrepreneurs”.  Along with Bill Venema, an experienced M&A attorney and member of Epstein Becker & Green, P.C. and author of The Strategic Guide to Selling Your Software Company and Jay Howell, the National Technical Partner/ Software of BDO Seidman, one of the nation’s most respected accounting firms the topics of discussion will be:

- What is the current financial state of the software industry…and what does it mean to you? What’s the forecast for public software company revenue, EBITDA and software spending?
- Software M&A 2009: Could you be more sellable today than you were a year ago? How has the current economy impacted buyer M&A plans and thinking? 
- How has the economic downturn affected software company valuations?
- How are SaaS providers – and SaaS M&A premiums – faring in the current environment?
- What can a savvy software entrepreneur do now to enhance financial performance, salability and valuation when the markets recover?
- Will new accounting rules affect your pricing strategy and timing of revenue recognition and what accounting and tax pitfalls should you be watching for? 

The Special seminar will be held Thursday, April 30, 2009, 8:00 a.m to 11:30 a.m. at the Crowne Plaza Houston Downtown, 1700 Smith Street, Houston, TX 77002.  The cost will be $50.00 and includes a continental breakfast.  Registrants belonging to TechAmerica may attend for $25.00.  As a special bonus, attendees will be entitled to download a copy of Software Equity Group’s highly acclaimed 2008 Software Industry Equity (a $595.00 value) for $195.  Also, attendees will also be entitled to purchase Bill Venema’s book, The Strategic Guide to Selling Your Software Company (a $24.95 value)  for $10.

This April 30th, 2009 special seminar is sponsored by TechAmerica, the technology industry’s leading trade association and the largest and strongest voice and resource for technology in the U.S. TechAmerica was formed in January 2009 by the merger of AeA, ITAA, GEIA, and CSIA.  To register to attend this event, please click here: https://guest.cvent.com/EVENTS/Register/IdentityConfirmation.aspx?e=850f163e-80df-4822-9740-7fb81978f9fb